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Happy 2024! — After six months of dragging our feet, we just made the jump over to team beehiiv.

Besides more and more people switching to beehiiv, what business trends do you think we will see more of in 2024?

Every year the landscape of business and marketing shifts just enough to make a long lasting impact into social and consumer norms. 

This year will be no different. Here are a few trends that we are watching in 2024 that will have a lasting impact on content, business and consumer behavior.

5 trends that will shape the new year

SPONSORED BY: THE OPTICAL. CO

Social shopping

Love it or hate it, TikTok shops had a successful debut this year.

Expect to see more of the same as our feeds become fast swiping infomercials and product plugs. 

We also expect to see other platforms such as Pinterest, Instagram and perhaps even X raise improve or introduce a better social shopping experience on their respective platforms.

Corporate content

Speaking of TikTok, expect to see more content from brands and corporations disguised as skits - Think Morning Brew meets Applebees.

This trend of corporate content will also grow in the newsletter space as brands shift more from traditional email marketing to newsletters with a personal touch.

Creator economy grows up

Creators have had an amazing four years. Many YouTubers, newsletters, podcasters and more have seen tremendous financial success during this time. 

This success marks a fine line between a fun side hustle to your channel, etc being a successful viable business.

We’re going to see more and more creators tightening up their business processes, teams and marketing. With many investing in communities and mastermind groups like ours at bestsight.

SAAS decline

What we saw at the end of 2022 will continue throughout 2024 - businesses are trimming the fat.

One of the first to go will be SAAS subscriptions. 

Most SAAS companies have steadily increased prices over the last few years crossing the line from affordable and necessary to outdated and expensive.

Podcasts have their day

The successful rise and stay of podcasts have proved to be a necessity for businesses today. 

We expect to see more and more brands enter the podcast space in 2024 offering their own branded perspectives, opinions and hot takes of the headlines that will shape this next year.

SPONSORED BY: THE OPTICAL. CO

THE OPTICAL. CO is the most trust source for contact lenses on the internet. That’s because they are the only place that guarantees the freshest, certified contact lenses directly from the manufacturer - they don’t believe in storing contacts in a stuffy warehouse collecting dust.

Check them out for your next glasses, sunglasses, or contact lens purchase. Their team of state-licensed optical experts will ensure you get the glasses you want, and the vision you deserve

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